News

May 17, 2012

Sony Announces the New Nex-F3 and A37, Plus Two New lens!!

A37, NEX-F3, 18-200MM, 18-135MM

Sony announced Today the New Nex-F3 and Alpha 37 cameras, plus a black version of the E-Mount 18-200mm lens, and a New 18-135mm A-Mount Lens. The new gear is expected to start shipping around June 16th per Sony’s website, but you can pre-order now from BHPhotovideo if you want to get on the list early!!

The Nex-F3 is the replacement for the Nex-C3 and offers several new features making it an excellent entry level mirroreless camera in my opinion. The Nex- F3 is being sold with the kit 18-55mm lens for ~$600 US, and is available in black, white, and silver.

The A37 is the replacement for the A35 and goes for ~$600 making it an awesome entry DSLR for the aspiring Photographer looking for the best bang for the buck. In fact, if I were to recommend a camera for your 1st DSLR it would the A35, or A37 over the Canon T3i or Nikon D3200. For $~600 US you cannot beat the value in my opinion and the APS-C image quality the the Sony cameras produce is the best in the business in my opinion. Also, probably why Nikon and Canon buy sensors from Sony in the first place ;) The New 18-135mm lens also comes as an optional kit lens for the A37 and the kit goes for a ~$800 US, but goes for ~$500 as a stand alone lens.

Killer One Day Deals on Sandisk at BHPHoto!!>>Today 05/18/12 Only!!

Sony Nex-F3 Pics

Nex-F3 in Silver

 

Sony Nex-F3 New Features

What are the new features of the Nex-F3, and is it worth upgrading from the Nex-C3??

The New features on the Nex-F3 worth mention are a Higher ISO of 16,000 up from 12,800, 1080/60i 1080/24p HD Video up from 720p, Built in Flash, 180 degree flip screen, and support for the OLED that up till now only worked on the Nex-5n. In addition to that the grip has also been enlarged similar to the Nex-5n which really is a great ergonomic improvement and batter life is up to 470 shots per charge. There is also some new in camera features like One other difference with the Nex-F3 kit is the 1.5 amp USB style Batter Charger instead of the normal wall charger. The wall charger will now be sold separately, but the Nex-C3 charger will work if your upgrading and happen to have one. For my Nex-C3 Hands on Review (Click Here)

Speaking of upgrading from the Nex-C3 to the Nex-F3; I would probably wait till the next generation model myself. The image quality is going to be pretty much the same as the Nex-C3 except for the higher ISO abilities, so unless your dying for the flip screen, or much better HD Video, or absolutely need the built in flash, I would wait. That is just me though ;)

If you are in the Market for your first mirrorless camera however, the Nex-F3 is a really good option in my opinion and has the features and power to make the competition nervous!!

Nex-F3 Full Official Overview

The Sony Alpha NEX-F3K Digital Camera with 18-55mm Lens is not a point-and-shoot and not a DSLR, but it holds its place in the market, intriguing those who want the flexibility that interchangeable lenses and numerous manual and creative features can give them, without having to lug around a huge DSLR body. The body is packaged along with an 18-55mm Sony lens, allowing you to start shooting right from day one.

Size aside, the Alpha NEX-F3K embodies a number of features that make it a worthy option for any connoisseur of digital cameras. First and foremost would be the 16.1Mp APS-C CMOS sensor. With 16.1Mp, your images will have lush color and impressive detail. Your options for making enlarged prints are boundless as well. Sony’s Exmor APS HD CMOS technology works together with the BIONZ image processor for excellent low light sensitivity and a distinct lack of sensor noise. On the back of the body is a 3.0″ Xtra Fine LCD that boasts Sony’s TruBlack screen which suppresses internal reflections. This LCD also tilts down 45° and up 80° for framing hard-to-get shots.

In addition to capturing still images, the NEX-53K’s video capabilities do not disappoint. In addition to versatility in lens options, along with a small form-factor, the HD video capture is right up there in importance. Video can be recorded at 1920 x 1080 in a number of frame rates, including 60p and 24p. The camera also uses the AVCHD codec for high-quality capture, and the MP4 codec for easy upload to the Internet. The camera also sports an HDMI output for one-cable sharing of your favorite videos on the big screen (AKA: your HDTV).

When it comes to what lenses the NEX-F3K takes, Sony made it compatible with their E-Mount series of smaller, lighter lenses designed specifically for Alpha compact interchangeable lens cameras. Using optional LA-EA1 and EA2 adapters you can also attach A-Mount lenses to the camera as well. The LA-EA2 also provides Phase Detection AF as well. The mirror built-in between the two mounts directs a small portion of light to the phase detection AF sensor in the bottom of the unit, making this feature available to you when the adapter is connected.

As for shooting options and modes, the NEX-F3K has a number of them. First up is the 5.5 frames per second burst shooting mode, at the camera’s full 16.1Mp resolution. This mode enables great sports and kids photos. Another notable feature is Photo Creativity Touch. This mode allows you to be creative with your photos in-camera, right on the LCD screen, in real time. Sweep Panorama and 3D Sweep Panorama modes allow for capture of scenic vistas and 16:9 (wide angle) shots as panoramas and in wondrous 3D, respectively. Among the other features you’ll find Object Tracking AF, Auto HDR, Intelligent Auto Focus, iAUTO mode, and many others.

Nex-F3 Full Feature Set

18-55mm Zoom Lens Included
With the included 18-55mm zoom lens you’ll have a great all-purpose lens to get you started, right from day one
16.1 Megapixel resolution
Thanks to the 16.1 megapixel APS-C sensor, and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise. So you get incredible detail and gorgeous enlargements
APS-C Size HD Image Sensor
The same sensor format that Sony builds into the full-sized DSLRs–with 13 times the area of the typical point-and-shoot image sensor–APS-C makes the difference between “snapshots” and “photographs,” delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds
Full HD 1080 / 60i / 24p Video
Record super smooth 1080 Full HD Video in either 60i or 24p frames per second. Records in your choice of 1080/60i or 24p AVCHD format, or in PC-friendly 1080/30p MP4 format
3.0″ Tiltable LCD
180° tiltable 3.0″ Xtra Fine LCD screen for easy self portraits
Photo Creativity interface
The Photo Creativity interface enables you to easily enjoy the creative expression of SLR-quality digital imaging. Changes can be combined/removed and viewed in real time on the LCD making it a breeze to make adjustments. Choose from seven different Photo Creativity functions using the convenient control wheel and center button: Picture Effect, Background Defocus Control, Soft Skin Effect, Color, Brightness, Vividness, and Self-timer / Continuous Advance
Auto Portrait Framing
Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed image in portrait or landscape orientation. Combining Face Detection and By Pixel Super Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed and appealingly balanced full resolution portraits
Picture Effect mode
There are 11 types (15 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High Contrast Monochrome, Toy Camera, Soft High-key , Soft Focus, HDR Painting, Rich-tone Mono, Miniature. Each is unique, giving you a new and exciting way to make your images and videos stand out
Clear Image Zoom
Utilizing Sony’s exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the effective focal length of your lens up to 2x by digitally magnifying the center of your image with nearly imperceptible degradation. It virtually doubles the effective focal length of whatever lens you’re using providing greater shooting flexibility
Built-in flash
Perfect when an extra burst of light is needed to get the shot, the built-in flash combines with high ISO sensitivity to enable shooting in just about any setting
Interchangeable lenses
Compatible with Sony’s E-mount series of smaller, lighter lenses designed specifically for compact interchangeable lens cameras–opening up a world of creative options
Up to 5.5 frames per second
Capture the decisive moment in sports and get the ideal baby photo. Up to 5.5 fps continuous shooting at full 16.1 MP resolution with exposure and focus fixed at the first frame. Standard continuous shooting at up to 2.5 fps
ISO 16000 sensitivity
Capture incredibly clear low-light pictures without sacrificing detail. The excellent ISO performance is made possible by a low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor
3D Sweep Panorama Mode
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television4. Records both JPEG and MPO file formats
Sweep Panorama™ Mode
Capture expansive landscapes automatically. Press the shutter, sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size. Up to 202 degrees maximum sweep angle (16mm focal length)
Anti-Motion Blur mode
Corrects for subject movement to capture amazingly clean and sharp images in low light. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image that minimizes subject blur
Hand-held Twilight Mode
Get cleaner and sharper nighttime pictures–beyond the capability of traditional cameras–without using flash or a tripod. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image of extraordinary detail and low noise
Auto HDR built into camera
High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining the best highlight detail from one shot and the best shadow detail from another for one incredible shot. Until recently, you needed a computer and editing software. Sony builds HDR in. Handles severe backlighting and other high-contrast scenes. Captures in a split second
Live View LCD
The LCD monitor is active full-time for composing shots. Provides a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays
Tiltable 3″ LCD screen
Empowers your photography with a different point of view. Tilts down 13° and up 180° to frame high- and low-angle shots that would otherwise be hit-or-miss
921K pixel TruBlack LCD screen
Sony’s Xtra Fine LCD monitor features a TruBlack screen that includes a special resin layer to suppress internal reflections, increase contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight
Intelligent Auto Focus
Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum
iAUTO (Intelligent Auto) mode
Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization without leaving Auto Mode so you always get the best shot
On-screen Help Guide
Provides a ready-reference that explains the camera’s modes and settings. It walks through the camera’s operation so you get the best shot. Helps you advance from basic operation to greater sophistication
Control Wheel + Customizable Soft Keys
Unlike cameras that bristle with knobs, buttons and dials, the NEX-F3 features a simple turn-and-click Control Wheel and context-sensitive Soft Keys. It’s elegant, uncluttered and intuitive
BIONZ image processor
The brain of the camera is a refined version of Sony’s BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 16000 sensitivity. Also enables fast processing for up to 5.5 fps continuous shooting of data-intensive 16.1 megapixel images, 2D / 3D Sweep Panorama modes and 6 image layering
Dynamic Range Optimizer (DRO)
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off
Accepts Alpha DSLR A-mount lenses
Using the LA-EA1 or LA-EA2 adaptor (sold separately), you can attach the full selection of A-mount system lenses, which includes 34 current models and an installed base of millions of lenses worldwide. Operational restrictions apply
25-point Auto Focus
25 sensors cover a very wide area of the scene, for accurate focusing even when the subject is far from the center of the frame
Multi-segment metering
Optimizes exposure based on 49 segments. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations
Manual Focus Assist
Greatly magnifies the viewfinder image when you touch the focus ring, making it easy to get razor-sharp images. Works with E-mount lenses only
Peaking for Precise Focus
The Peaking function makes precise manual focusing much easier by highlighting the edges that are in focus in your choice of three colors (white, red, or yellow). This is especially helpful during macro or portrait photography where your focal plane can make or break your shot
RAW image capture
The NEX-F3 saves your pictures as compact JPEG files or ultra-high quality RAW files. RAW files save images prior to compression, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC
“Background Defocus” control
Cameras with APS-C sensors take beautiful pictures because they can blur the background. That helps make your subject stand out as the center of attention in portrait photography. But you’ve had to know about aperture f-stops and shutter speeds. Now Sony makes it easy. Simply turn the Control Wheel one way for backgrounds in focus, the other for background defocus
Accepts image stabilized lenses
Selected E-mount lenses incorporate Optical SteadyShot image stabilization to combat the effects of camera shake. Building stabilization into the lenses enables the camera body to be remarkably thin and light
Powerful supplied software
To help you refine and manage your images, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and PlayMemories Home software
Face Detection technology
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults
Smile Shutter Technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity
HDMI® output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television’s remote
Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Hand-held Twilight modes
Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, Portrait, Landscape, Sunset and B&W. You can even fine-tune contrast, saturation, and sharpness to your personal taste
P/A/S/M operating modes
The NEX-F3 offers a full range of controls from the beginner’s iAUTO mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control
Anti-Dust Technology
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor’s low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor
Up to 470 Shots of battery life
Take up to 470 shots on a single charge with Sony lithium-ion Stamina battery power. Sony’s InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence
Dual Format Media Card Slot
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo / Memory Stick PRO-HG Duo and SD / SDHC media. Class 4 or higher cards are recommended–memory card is required and sold separately
Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect

Nex-F3 Full Specs

Imaging
Lens Mount Sony E Mount
Camera Format APS-C (1.5x Crop Factor)
Resolution Effective Pixels: 16.1 Megapixels
Max Resolution: 16 MP: 4912 x 3264
Sensor Type / Size CMOS, 23.5 x 15.6 mm
File Formats Still Images: JPEG, RAW
Movies: MPEG-4 AVC/H.264
Audio: AAC
Dust Reduction System Y
Noise Reduction Yes
Memory Card Type Memory Stick Pro Duo
Memory Stick PRO HG-Duo
SD
SDHC
SDXC
AV Recording
Video Recording Yes, NTSC
Aspect Ratio 4:3, 16:9
Audio Recording With Video, Stereo
Focus Control
Focus Type Auto & Manual
Focus Mode Single-servo AF (S), Continuous-servo AF (C), Manual Focus (M)
Autofocus Points 25
Viewfinder/Display
Display Screen 3″ Rear Screen Tilting  LCD (921,600)
Screen Coverage 100%
Live View Yes
Exposure Control
ISO Sensitivity 100-25600
Shutter Type: Electronic
Speed: 30 – 1/4000 sec
Metering Method Spot metering, Center-weighted average metering, Multi-zone metering
Exposure Modes Modes: Aperture Priority, Auto, Manual, Shutter Priority
Compensation: -3 EV to +3 EV (in .33 EV steps)
White Balance Modes Auto, Cloudy, Daylight, Flash, Fluorescent, Incandescent, Kelvin, Preset Manual, Shade
Flash
Continuous Shooting Up to 5.5 fps
External Flash Connection Proprietary
Performance
Self Timer 2 sec, 10 sec
Connectivity AV Output, HDMI C (Mini), USB 2.0
Software Requirements Windows: XP (SP3), Vista (SP2), 7
Mac: OS X 10.3 or later
Power
Battery 1x NP-FW50  Rechargeable Lithium-Ion Battery Pack
Physical
Dimensions (WxHxD) Not Specified By Manufacturer
Weight Not Specified By Manufacturer
Kit Lens
Focal Length 18-55 mm
Comparable APS-C Focal Length: 27-82.5 mm
Aperture Maximum: f/3.5 – 5.6
Minimum: f/22 – 32
Angle of View 76° – 29°
Minimum Focus Distance 9.84″ (24.99 cm)
Magnification 0.3x
Maximum Reproduction Ratio 1:3.3
Groups/Elements 9/11
Diaphragm Blades 7
Autofocus Yes
Image Stabilization Yes
Filter Thread Front: 49 mm
Dimensions (DxL) Approx. 2.44 x 2.36″ (6.20 x 5.99 cm)
Weight 6.84 oz (194 g)

Price: ~$598.00

Pre-Order Now @ BHPhoto (Click Here)

 

Sony A37 Photos

A37

 

Sony A37 New Features

The A37, like the A57 in Sony’s DSLR lineup, is the latest in the Alpha SLT Series cameras. The A37 also has a 16.1 megapixel APS-C sensor , but with ISO 100-16,000. Up from ISO 12,800. It can also shoots 1920 x 1080 60i and 24p videos, and take up to 7fps at 8 megapixels or 5.5fps at the full 16.1 megapixel like the A35. It also has the same object tracking and 15-point autofocus found in the A65, and the Auto Portrait Framing technology as the Nex-F3 and A57. The screen on the back is also a swivel style which is a nice upgrade, and the battery life has been improved yet again with more efficient power management, but the battery itself is the same NP-FW50 model.

Build Quality and ergonomics on the other hand looks like a nice improvement!! The grip looks nice and deep just like the A57 which makes holding the camera so much easier. Also, assuming the rest of the build quality is the same as the A57, the A37 is more rugged than the A35. Tighter tolerances and a more solid feel specifically.

The Sony A37 comes as two different kits. One with the standard 18-55mm lens for ~$600, and the other with the New 18-135mm lens for ~$800. The can both be Pr-ordered at BHPhoto.com currently.

Is it worth upgrading from the A35? No, I don’t think so, but if your looking for your 1st DSLR, the A37 is a great place to start looking as it’s a killer bang for the buck.

A37 Official Full Overview

The SLT-A37K Alpha 37K Digital Camera + 18-55mm Zoom Lens from Sony starts you off right with an all-purpose zoom lens and a very budget-friendly camera body, once you realize how much camera you actually get for the price. This means you can be up and running, photographing to your heart’s content, in nearly any setting right away. Whether you’re a beginner with a point-and-shoot camera looking to upgrade, a parent looking to capture life’s precious moments, or an enthusiast who always has a camera within reach, the A37K has been created for any customer who wants to take their photography and creativity to the next level.

Thanks to its lightweight design, the A37K is easier to carry around than traditional DSLR’s, but unlike your standard point-and-shoot you still have a plethora of features, functions, and lenses at your disposal for full custom control of your image making. Sitting very comfortably in this goldilocks zone, the A37K boasts a 16.1Mp Exmor HD APS CMOS sensor, in-camera image stabilization, and Sony’s proprietary Translucent Mirror Technology, enabling simultaneous focusing and capturing unlike other DSLRs.

With all of those features, and dozens more, you’re sure to capture detailed photographs that can stand up to the rigors of editing, enlarging, and viewing: on your HDTV, computer monitor, digital picture frame, and of course, as prints both big and small. Of course, RAW image capture provides you with even more latitude, providing high-quality files and allowing for exposure and other adjustment options unavailable with images shot in JPEG.

With the Sony A-mount you can put any number of lenses onto the Alpha 37K for getting the shot you want, in addition to the included zoom. Whatever your vision calls for, you can add the right lens for the job. And of course, the SLT-A37K wouldn’t be a true modern-day digital camera if it didn’t also record HD video. The high speed AF Full HD Movie mode allows you to record 1080 / 60i / 24p movies. With features like Live View, the tilt / swivel 3.0″ LCD screen, and creative controls, you can make stunning videos along with spectacular photos. Additionally, the eye-level finder for HD movies helps you with framing and focus.

No matter which mode you’re shooting in: video or still, all your files can be stored on a variety of optional memory cards. The camera’s media card slot allows for insertion of Sony’s own Memory Stick PRO Duo, Memory PRO-HG Duo, and SD/SDHC/SDXC memory cards. Other useful features of the camera include a built-in auto pop-up flash, which is great for grabbing low-light snapshots, and Handheld Twilight and Multi-frame NR modes which both allow for quality low-light images without the flash, by combining the data from 6 consecutive shots into one. You can also shoot 3D images that look great on 3D televisions as JPEG or MPO files. These features, and numerous others, all contribute to this truly versatile and cost-effective DSLR, the SLT-A37K.

A37 Full Feature Set

18-55mm Zoom Lens Included
With the included 18-55mm zoom lens you’ll have a great all-purpose lens to get you started, right from day one
Exclusive Translucent Mirror Technology
While conventional DSLRs can shoot, or they can focus, they cannot do both at once. The SLT-A37 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously
16.1 Megapixel Resolution
Thanks to the 16.1 megapixel APS-C sensor, and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise. So you get incredible detail and gorgeous enlargements
Extended ISO 16000 sensitivity
Capture clearer low-light pictures without sacrificing detail–made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor
SteadyShot INSIDE stabilization
Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You’ll reduce blur with every A-mount lens, including macro and wide-aperture standard zoom lenses
Tele Zoom High Speed Shooting
The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while maintaining continuous auto focus and auto exposure
High Speed AF for Full HD Movie Capture
When most DSLRs shoot video, their Contrast AF is slow and visibly “hunts” for focus. The High Speed AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images. It’s a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology
Auto Portrait Framing
Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed image in portrait or landscape orientation. Combining Face Detection and By Pixel Super Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed and appealingly balanced full resolution portraits
AUTO+ (Advanced Auto) mode
Get cleaner, more dynamic pictures and fewer missed shots. Unifying and simplifying Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range, using Auto HDR technology, and lower image noise using 6 shots layering technology
Eye-Level Electronic Viewfinder
The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy and precise
Sony Exmor technology
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second
Full HD 1080/60i/24p movies1
This is one of the very few DSLRs with super smooth 1080/60i/24p Full HD recording capability. Record in your choice of 1080/60i or 24p AVCHD format or in PC-friendly 1080/30p MP4 format
Picture Effect mode
There are 11 types (15 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High Contrast Monochrome, Toy Camera, Soft High-key , Soft Focus, HDR Painting, Rich-tone Mono, Miniature. Each is unique, giving you a new and exciting way to make your images and videos stand out
Multi-frame NR
Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity
Auto HDR built into camera
Capturing more color and tonal range than a single exposure can handle–even more range than photo film, Auto HDR combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot
3D Sweep Panorama™ Mode
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records in both JPEG and MPO file formats
Eye-level finder for HD Movie
The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-A37 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus
15-point Auto Focus
To maximize the value of Translucent Mirror Technology, Sony incorporates a sophisticated Phase Detection AF, with three cross sensors to maximize precision
Tilt / Swivel 3.0″ 230K dot LCD Screen
Tilt it up or down to frame high- and low-angle shots that would otherwise be hit-or-miss. Tilt and swivel under the camera for self-portraits. Or fold it flush to the camera with the LCD exposed for shooting and to keep it protected during travel
Main Sensor Live View with Quick AF
Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. All made possible by Sony Translucent Mirror Technology
Live View in LCD or EVF
You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus other informative on-screen displays
Phase Detection Auto Focus
While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A37 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD
Sweep Panorama Mode
Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together
Powerful, Creative Control Over Movies
While the camera offers fully automatic movie shooting, you can also control aperture (in Manual Focus mode only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation
Compact, Lightweight Design
Eliminating the moving mirror also reduces the camera’s size and weight. It’s not just remarkably advanced; it’s notably small and light
Graphic Display
Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results
BIONZ Image Processor
The brain of the camera is a refined version of Sony’s BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more
Dynamic Range Optimizer (DRO)
Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level–with a choice of five operating levels–and Off
1200 Zone Exposure Metering
Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.
RAW Image Capture
Saves your pictures as compact JPEG files or ultra-high quality RAW files–or both. RAW files save images prior to compression, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC
Powerful Supplied Software
To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Play Memories Home software
Face Detection Technology
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can also prioritize children or adults
Smile Shutter Technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity
HDMI Output for HD Viewing
Enjoy HD movies and stunning still images on a compatible HDTV9. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television’s remote
Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes
Six Creative Style Settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your own personal taste
Up to 500 Shots of Battery Life
Take up to 500 shots on a single charge with Sony Stamina battery power. Sony’s InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence
P/A/S/M exposure modes
The camera offers a full range of controls from the beginner’s AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control
Anti-Dust Technology
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor’s low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor
Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately)
Versatile On-Screen Displays
Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings
Slot for Two Media Types
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended. Memory card is required and sold separately)
PhotoTV HD Compatibility
Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.
Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.

A57 Full Specs

Imaging
Camera Type Digital SLR with Interchangeable lenses
Lens Mount Sony Alpha/ Minolta
Camera Format APS-C / (1.5x Crop Factor)
Resolution Effective Pixels: 16.1 Megapixels
Sensor Type / Size CMOS, 23.4 x 15.6 mm
File Formats Still Images: JPEG, RAW
Movies: MPEG-4 AVC/H.264, Full HD 3D (MPEG-4 MVC Standard)
Memory Card Type Memory Stick Pro Duo
Memory Stick PRO HG-Duo
SD
SDHC
SDXC
Image Stabilization Mechanical
AV Recording
Video Recording Yes
Aspect Ratio 16:9
Focus Control
Focus Type Auto
Focus Mode Single-servo AF (S), Continuous-servo AF (C)
Autofocus Points 15
Viewfinder/Display
Viewfinder Type Electronic
Viewfinder Magnification Not Specified By Manufacturer
Diopter Adjustment Not Specified By Manufacturer
Display Screen 3″ Rear Screen Swivel Live Preview LCD (230000)
Screen Coverage 100%
Live View Yes
Exposure Control
ISO Sensitivity 100-12800 (Extended Mode: 100-16000)
Shutter Type: Electronic
Speed: 30 – 1/4000 sec
Metering Method Spot metering, Center-weighted average metering, Multi-zone metering
Exposure Modes Modes: Aperture Priority, Auto, Manual, Programmed Auto, Shutter Priority
Compensation: -2 EV to +2 EV (in 0.3 EV steps)
White Balance Modes Auto, Cloudy, Daylight, Flash, Fluorescent, Incandescent, Kelvin, Manual, Shade
Flash
Built-in Flash Not Specified By Manufacturer
Continuous Shooting Up to 5.5 fps 1
Performance
Self Timer 2 sec, 10 sec
Connectivity HDMI C (Mini), USB 2.0
Software Requirements Windows: XP (SP3), Vista (SP2), 7
Mac: OS X 10.4 or later
Power
Battery Not Specified By Manufacturer
Physical
Dimensions (WxHxD) 4.9 x 3.6 x 3.3″ / 12.45 x 9.14 x 8.38 cm
Weight 14.6 oz / 414 g Camera body only
Kit Lens
Focal Length 18 – 55 mm
Comparable APS-C Focal Length: 27 – 82.5 mm
Aperture Maximum: f/3.5 – 5.6
Minimum: f/22 – 22
Minimum Focus Distance 9.84″ (24.99 cm)
Magnification 0.34x
Maximum Reproduction Ratio 1:2.94
Groups/Elements 7/8
Diaphragm Blades 7
Autofocus Yes
Image Stabilization No
Filter Thread Front: 55 mm
Dimensions (DxL) Approx. 2.75 x 2.75″ (6.99 x 6.99 cm)
Weight 7.41 oz (210 g)

Price: ~$798.00 or ~$598.00 depending on which lens

Pre-Order Now –  A57 w/ 18-135mm kit lens @ BHPhoto (Click Here), A57 w/ 18-55mm kit lens @ BHPhoto (Click Here)

 

New Sony Lenses

 

Sony 18-200mm f/3.5-6.3 E-Mount lens – SEL18200LE

Lastly we have the two new lenses. The Black 18-200mm E-Mount lens (SEL18200LE) which was specifically designed to be smaller and lighter than the SEL18200 lens. How Sony pulled this off was by making the OSS hardware and the Autofocus motor smaller.  It’s also a little bit cheaper at ~$848.00 US.

Sony SEL18200LE 18-200mm f/3.5-6.3 OSS Lens Sony SEL18200LE 18-200mm f/3.5-6.3 OSS Lens
 

18-200mm Lens Official Overview

Significantly smaller and lighter than comparable lenses, the Sony SEL18200LE high magnification zoom lens is perfect for a wide range of shooting situations. With a compact size achieved in part by downsizing the autofocus motor and optical image stabilization unit, this lens offers a powerful mix of versatility and image quality perfect for shooting scenarios where a light, compact camera and lens combination is optimal. The broad focal length coverage of the lens—from 18mm wide angle to 200mm telephoto (27mm to 300mm in 35mm equivalence)—makes it an ideal high-magnification “travel” lens for a wide range of shots. Capture expansive landscapes, charming portraits with pleasantly blurred backgrounds, even sports and nature shots. Optical SteadyShot (OSS) technology cuts down on blur caused by camera shake and reduces reliance on high ISO settings when shooting in dark environments.

18-200mm Lens Features

More compact and lightweight than E 18-200mm F3.5-5.6 OSS

Significantly smaller and lighter than the SEL18200 lens, the SEL18200LE is the perfect lens to cover a wide range of shooting situations. Achieved in part by downsizing the autofocus motor and optical image stabilization unit, this compact lens versatility and image quality will appeal to all users who desire a light, compact camera and lens combination.

High imaging performance

Equipped with two ED (Extra-low Dispersion) glass elements and four aspherical elements, the SAL-18200LE lens employs the same popular, circular aperture found in many a lenses, enabling photos with beautifully round defocus areas.

Optical image stabilization (Optical SteadyShot)

Equipped with Optical SteadyShot (OSS), the lens compensates for blur caused by camera shake. In addition to reducing blur for normal handheld photography, Optical SteadyShot also reduces reliance on high ISO settings when shooting in dark environments, greatly enhancing the effectiveness of Hand-held Twilight and Anti Motion Blur modes.

11x high-magnification zoom from 18 mm wide angle to 200 mm telephoto

The broad focal length coverage of the lens — from 18 mm to 200 mm (27 mm to 300 mm in 35 mm equivalent) makes it an ideal high-magnification “travel” lens for a wide range of photography. Users can easily capture expansive landscapes, snapshots of expressive faces at a “human-vision” angle of view, charming portraits with softly blurred backgrounds and more. In addition, the telephoto capability of the lens makes it ideal for sports and nature photography.

Price: ~$848.00

Pre-Order Now @ BHPhoto (Click Here)

 

Sony A-Mount 18-135mm f/3.5-5.6 Lens – SAL18135

The other new lens is the Sony A-Mount 18-135mm f/3.5-5.6 Lens and its going to cost ~$500US. A pretty standard zoom lens with a quite SAM AF which is good for video, and two ED glass elements for better quality images across the board.

Sony 18-135 mm f/ 3.5 - 5.6 Zoom Lens Sony 18-135 mm f/ 3.5 - 5.6 Zoom Lens
 

18-135mm Lens Official Overview

Developed to provide the most ideal focal range for normal use—covering frequently-used focal lengths between 18mm and 135mm—the Sony SAL18135 mid-range zoom lens enables rich expression for a wide range of shots. Direct Manual Focus (DMF) allows you to switch between AF and MF without removing your eyes from the viewfinder to seize fleeting photo ops with ease. Plus, enjoy smooth and quiet AF thanks to the Smooth Autofocus Motor (SAM), which also improves AF response when shooting moving subjects. And with a single ED glass lens element as well as a pair of aspherical lens elements, the SAL18135 delivers images with low levels of color aberration for excellent image quality in any setting.

18-135mm Lens Features

Internal Focusing System

Internal lens elements move when focusing, so the overall length does not change — creating a lens that focuses more quickly and doesn’t change balance.

Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

ED (Extra-low Dispersion) Glass

Two ED Glass lenses minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Aspherical Lens Elements

Three aspherical elements correct visual aberrations more effectively across the entire zoom range and help reduce weight.

Advisory when using DT lenses with full-frame (35mm equivalent) DSLR cameras.

Sony ? (alpha) lenses with the Digital Technology (DT) designation are ideal for use on APS-C size DSLR cameras and are not recommended for use with full frame DSLR camera bodies (such as the DSLR-A900). Although DT lenses can be used with full frame cameras, they can only realize a maximum of 11MP image size (when using the DSLR-A900), and are not guaranteed to provide accurate Auto Exposure performance.

Price: ~$498.00

Pre-Order Now @ BHPhoto (Click Here)

 

Closing Remarks

Some exciting new gear from Sony and I would love to try out all of it!! I particularly like the direction Sony is heading with the beefed up build quality of the A37, and usability of the Nex-F3!! Please feel free to ask questions or comment below on the goods. I’ll also add both of theses lenses to the Sony A-Mount Lens Guide and the Sony E-Mount Lens Guide, so you can quickly find them in the future if you need specs, or links to the best price etc..  Have a great day!!

Jay


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Thanks,
Jay

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About the Author

Jay
Hello, I'm the owner and operator of SonyAlphaLab.com. Please check out the About page for a full background on myself and the Lab ;) Google+ | Twitter | RSS-feed | Email Updates!!




13 Comments


  1. Akshay

    Hi i have been planning to buy a slr camera but due to budget problem i still haven’t bought it. Now reading the previews of Sony alpha a37 i am quite interested in buying it because of the price and the features. The only thing i didnt like about a37 is the screen resolution and screen size. Which one do you suggest Sony alpha a37 or a35? Will Sony update the firmware of a35 and give features of a37? My 1st preference is Sony and then Nikon. Thank you.


    • Jay

      Looks Like the A37 is the way to go as it’s $100 dollars cheaper for some reason and a better camera feature wise. Build quality wise it looks significantly better than the A35. More like a miniature version of the A57 as far as the grip goes in particular.

      A35 @ BHPhoto $698
      A37 @ BHPhoto $598

      The A35 is a bit cheaper on Amazon though. (Click Here)

      Both come with the 18-55 kit lens. No brainier to go with the A37, if this is what it seems ;)

      As far as the firmware update for the A35. That is hard to say. They do release firmware updates, but it’s pretty much random releases with no indication of when unfortunately.

      The only real difference between the two camera’s hardware wise worth mention is the swivel screen on the A37 and a higher ISO of 16000 up from 12800. The swivel screen really is much better than the fixed screen for using low to the ground or above your head. I use it constantly, and once you have it it’s hard to go back to a camera without it ;)

      Best,
      Jay

      Updated first sentence!!


  2. Akshay

    Hi thank you for your reply. What about the screen resolution and screen size. The screen resolution is 231k to 920k and the screen size is 2.7 to 3.0. Does the screen resolution make a lot of difference? will 2.7 be small for a slr camera?. Thank you. Tc.


    • Jay

      Akshay,

      Thanks again for the comments and question,

      In reference to the screen in particular, yes it should make a pretty big difference. Not the size so much, but the resolution itself. (920k vs 231k) The A35 screen according to the #’s should look sharper and more crisp. Blacks will also look better most likely. I have not seen the A37 in person yet, so I cannot confirm this with 100% certainty. Sony may have figured out a way to make it still look good somehow for all I know ;)

      I hope that helps!!

      Best,
      Jay


  3. Akshay

    Thank you soo much :)


  4. Ace Disgrace

    Hello Jay, Thank you for your great reviews i always check this site for new reviews everyday. I have one question, Does the A37 and Nex-5n share the same sensor? OR Which one is better? I do miss the hot shoe and EVF on my 5N and i dont want to lose the great image quality of the NEX-5n if i go get the A37. Cant go to the size of A57-A65-A77 its too big for travelling. NEX or these smaller SLT are the perfect size for me.


    • Jay

      Ace,

      The sensor is virtually same, and image quality will be pretty much identical assuming the optics are equal quality of course ;) The A37 has an updated processor and a few software bells and whistles that the nex-5n does not have as well. The A37 is lacking a bit in the video department if that matters to you, and the A37 is only slightly smaller than the A57 just to let you know. It grew in size from the A35.

      A57 WxHxD= 5.20 x 3.84 x 3.18″ (13.21 x 9.75 x 8.07cm)
      A37 WxHxD= 4.9 x 3.6 x 3.3″ (12.45 x 9.14 x 8.38cm)

      I hope this helps!!

      Jay


      • Ace Disgrace

        Thank you Jay, Im looking to get the A37 in Hong Kong this weekend BUT reading a few reviews about studio work or playing with off camera speedlites showed a few problems with SLT’s Blackening of LCD and you cant use Radio trigger unless you pop-out the built in flash. Guess to say i was heartbroken!!! I do a lot of studio work taking photos of products that i sell online and im looking for a better camera to replace my G12. I have been reading reviews about the A35, A55 and A37 for a month now and i just love how small it is [The perfect size i have been looking for an all around camera]… Is this issue have been fixed by Sony or to make my question simple, Is A37 with its new updates CAN BE USE IN STUDIO WORK??? is it possible to have a work around this problem? I hope Sony is reading this :( Badly need your advice Jay. Thank you in advance.


      • Jay

        Hi Ace,

        It will work in the studio, but you are going to need a hot shoe adapter most likely to trigger your flash units and change a setting in the camera!!

        Live View Display: Disable for Studio work when manual mode is being used!!

        Live View Display - Disable for Studio work when manual mode is being used!!

        I hope this helps you out Ace!!
        Jay


      • Ace Disgrace

        THANK YOU JAY!!! Im glad this option is available in the A37! So what i have i read is true that this option is not available on the A33 and A55 because of the workaround with these 2 models are having the built in flash popout while doing studio work – Which i think will drain battery life faster.


      • Jay

        No problem Ace ;)


  5. Leila Arndt

    Hi Jay,
    I’ve been looking to buy myself a first and good DSLR camera. I’ve been reading up and have been figuring out what I want the camera able to do. Ultimately I would like it to be able to take pictures of ‘sport and nature’ (I have horses, dogs and take pictures of watersports so these are my targets). Am I right in understanding that the A37 would be quick enough and that its continuous shooting and object tracking would be able to deliver high quality photos in these situations?

    Thanks, Leila


    • Jay

      Hello Leila,

      Great question and you have certainly done your homework!! Yes, the A37 will do exactly what you want. Your only tuff choice now is what lenses to invest in first ;) I highly recommend the 16-80mm Carl Zeiss lens as it’s a perfect walk around and has enough focal range to do pretty much every kind of photography. It is a little on the expensive side, but totally worth the investment. You can always sell it and get your money back to get another lens or whatever. Check out my Hand on Review >>

      The New 18-135mm Kit lens looks decent for the A37, but I have not had a chance to use it yet myself. Next month I will get the A37 w/ the 18-135mm kit

      In addition to that, Sigma makes a few very reasonable all-in-one zooms that you might want to check out!! Sigma A-Mount Lens Guide >> Sigma also has a few killer re-bates going on till July ;) (Click Here)

      I hope this helps, and feel free to ask more questions if you have any ;)

      Jay



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